(The CJN) – In 2024, the image of Jake Retzlaff—the only Jewish quarterback ever to play for Brigham Young University’s football team—adorned special editions of Manischewitz matzah boxes. That brand deal, to showcase a promising Jewish pro-football prospect, was the inspiration for a company co-founded by former Montrealer Jeremy Moses.
His sports-marketing company is called Tribe NIL. (NIL stands for Name, Image and Likeness, a new monetization route for college athletes to make money off their work.) The company aims to boost the careers of hundreds of talented Jewish college athletes, including more than a half-dozen Canadians playing for U.S. college football, baseball, hockey, basketball and swim teams, among others.
Moses was raised in Montreal. He’s the middle son of retired Montreal Rabbi Lionel Moses and Yiddish scholar and editor Joyce Rappaport. His brother, Zev Moses, is the founder and executive director of the Museum of Jewish Montreal.
